This is the process whereby a digital image is directly printed onto various materials. There are a number of ways in which this can be done, and which way depends on what the desired material is.
Vinyl stickers are digitally printed and are fairly limited due to the use of only the primary printing colours cyan, magenta, yellow and black. However, should you not require metallic colours, they are ideal for labelling items.
Domed stickers are vinyl stickers that have been coated with a resin that makes them appear 3D. These domes stickers work excellently with specific kinds of promotional gifts, like key rings. The technique used is excellent for producing colourful logos in excellent quality.
Heat transfer allows for printing complex patterns digitally that screen printers cannot achieve. The logo is printed onto a vinyl surface and is then transferred to the desired item through heat transfer.